Marilyn Barefoot is a business innovator who has facilitated brainstorming and creative strategy sessions for the world's biggest brands. Together, we underwent a lengthy creative process to depart from her decades-old logo and develop a new visual identity. We arrived at a shapeshifting, energetic M (or B) that captures Marilyn's creative spirit—then took it a step further and developed a six-piece extended logo family. We brought her brand to life through a bold new website.

Design Overview

Full ecommerce website and photography for Solus, producer of timeless concrete design pieces. Over 60 product models, some weighing 500 lbs, were photographed on set and digitally coloured in each of the ten colour variations. In-situ photography and videography capture the product in use.